This past summer, I had the opportunity to serve as a Creative Assistant for the Office of Student Life at Liberty University. In this role, I was deeply involved in the full content creation process, from strategy to execution.

I contributed to the planning and development of social media content across various formats, including carousels, static posts, and short-form video. A major highlight of the position was producing Instagram Reels. I was responsible for concepting, scripting, shooting, and editing multiple Reels across several platforms for Student Life. Each reel was tailored to engage the student community, reflect campus culture, and align with the Student Life brand voice.

This role allowed me to strengthen my creative instincts, sharpen my technical skills, and collaborate within a dynamic marketing team, all while producing content that resonated with a vibrant university audience.